Commercially minded Retail Buyer with extensive experience across several categories including Fashion Accessories and Beauty. A native of New York City and a graduate of the Fashion Institute of Technology, Siobhán has spent many years successfully identifying trends, creating commercial assortments, and championing new designers. She has a keen and creative vision which allows her to see a product from the development stage through to point of sale. A skilled negotiator and an experienced people manager and motivator with excellent communication and relationship building skills.
In a global economy, local artists can become lost amongst the glut of fast fashion. Throughout my career as a Buyer, it has always been important to me to encourage and support local craft and design. Within the Fashion Accessories sector, I have on many occasions assisted emerging designers trying to enter into the competitive retail market. Product positioning, brand identity, and pricing strategy are crucial to the success of any new product, idea, or design. With these critical points always to the fore, I have helped to guide, focus, and support new designers through the 'business' side of their creative projects.
Fashion Institute of Technology, State University of New York Associate of Applied Science Degree, Fashion Buying and Merchandising 2000
Oxford Summer School Academy City & Guilds Retail Excellence 2014
Honours Bachelor of Business, International Business Dorset College May 2016
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