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Mentor Mark Sobczyk

Expertise: Branding, product & packaging development, strategic planning and communications. 

Personal Summary:

Following a successful career in UK and International advertising agencies, Mark Sobczyk (pronounced sob~chik) founded brand engine. The company specialises in the generation and development of competitive, compelling and enduring brands, creative design and communications. Based in Dublin, Mark has had the privilege of working with a wide array of Irish brands including: SuperValu, Bank of Ireland, NSAI, Irish Distillers, Fáilte Ireland’s Discover Ireland; Lakelands & Waterways; The Boyne Valley and Connemara, as well as Kilkenny Arts Festival, BIM, Musgraves, Bord Bia, Mr Jeffares Blackcurrants, and Kerry Foods, and alongside other brands such as: Unilever, Carlsberg, Allied Breweries, Nestlé, BMW, Pernod, Electrolux, JVC, Tiger Beer, Philips Waitrose.


Mentoring Experience:

I have enjoyed partnering with creative personnel for most of my working life, in advertising, design and brand development.  Getting the best work in such a partnership is akin to regular mentoring, given the iterative nature of the creative process.  It’s been a great two-way dialogue where facts/insights and strategy of my briefing have been imbued with inspired wizardry, by creative teams and designers, to produce outstanding and enduring visual and verbal communications.   Not to mention haptic, and other sensory dimensions added to the outputs, that we occasionally experimented with.




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