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Mentor Deirdre Enright

Expertise: Design promotion, sales generation, product development and retail advice.

Personal Summary:

Since 1999 I have pioneered my own consultancy practice which I call Fruition. It is a project driven practice, offering research, analysis, and project management services. I offer a business mentoring and training service to public sector organisations and private clients who work with small and not so small business owners. I can work on a County’s needs as well as the needs of a specific sector. Clients include corporate business, Local Enterprise Offices, Leader companies, Local Authorities, cultural organisations, housing associations, arts centres, national arts associations and private trusts. Much work has focussed on the development of new centres, and new cultural projects. Training programmes that I have developed have focussed on the needs of SME across manufacturing, design and craft industries. Mentoring services have focussed on entrepreneurs, inventors and early stage business owners. The practice assists individuals, teams and networks to develop better business opportunities. I have ran design networks and craft networks and I co-own a craft centre in Tralee called Craft Makers...offering retail, studios, gallery and workshop space where making and makers meet and skill-share. I have mentored product designers, textile artists, arts centres, retailers, potters, furniture makers, jewellery designers, wood turners, visual artists, photographers, musicians, writers, inventors, and many more. I really enjoy mentoring and I work hard to ensure value and time well spent.


Mentoring Experience:

Local Enterprise Offices, Arts Officers, and development Agencies engage my time to work with their clients. Designers, craft makers, inventors, artists, are all professionals I have experience of and enjoy working with. I work to assist business acumen, product research, market & customer research (This I conduct for makers through a co-owned retail space, working on price points and customer feedback for designers and craft makers), naming, packaging definition, route to market and promotion. I oftentimes focus on process refinements in making, in order to assist growth and scalability. I aim to ensure that conversations in mentoring sessions make space for issues of creativity, innovation and diversification, exploring options and ambitions...naming the barriers, identifying objectives, agreeing tasks, sharing the research, these are all aspects that I have enjoyed working on with many wonderful clients over the years.




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