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Mentor Aileen Carville

Expertise: Fashion PR, London Fashion Week catwalk presentations, buying, wholesale, e.commerce, marketing, distribution, exhibitions, fashion and technology, media and technology, visual content, data analytics, search technology.

Personal Summary:

Aileen is an accomplished and experienced Public Relations and Communications professional with a career spanning over 18 years.
Having worked for some of the most creative and influential designers both in Ireland and the UK, Aileen has collaborated closely with international fashion organisations including the British Fashion Council for London Fashion Week and established luxury design exhibitions Tranoi, Paris and Pitti Uomo, Florence.
Over the past three years Aileen has worked on a digital media platform blending traditional PR and Communications with Digital Content, Design, Strategy and Social Media.
CEO and Founder of Skmmp a media tech visual content platform. MD Canvas PR and Consultancy
Areas of expertise and influence: Public Relations, Fashion, Visual Content, Image Generation, Trends, Viral stories, Sales and e­commerce, Print and On­line Editorial, Digital, Product Placement, High Profile Event Management, Branding and Marketing, Digital UI

Mentoring Experience:

Unfold: Mentor
Irish Fashion Designers Collective for Irish Design 2015.
August 2015, Aisling Farinella Fashion and Textile Advisor Irish Design 2015, asked me to prepare a presentation from an industry expert perspective.
The presentation was four weeks in advance of the designers showcasing their SS16 collections at London Fashion Week.
Having managed and coordinated over 50 LFW fashion seasons and directed international Sales in Paris and Milan I focused the presentation on a Commercial campaign Roadmap for the designers and some time on Customer development and retention.

Unfold: Commercial Advisory role to the 11 Unfold designers.
Irish Fashion Designers Collective at London Fashion Week Sept 2015.
Using my strong industry contacts I managed to attract some of the best international buyers to the ICA presentation. Paula Reed, My Theresa and Boutique 1, Corso Como Milan, Matches UK, HP France Japan. On the Sunday a group of the Unfold designers set up a showroom at the Marylebone Hotel. I manged the showroom while buyers and press came into view the collections.

Griffith College N​ovember 2015 Member of an industry panel invited to discuss and complete an appraisal of the current fashion degree course and how it can attract more students at home and from abroad.
Product Camp Dublin J​une 2015 Expert Panel discussion on product messaging, how to get your product understood and growth hacking.

Qualifications:

Post Grad Diploma ­ Digital Media Technology ­ Content, Graphics, Design Post Grad Diploma ­ Visual Culture
Entrepreneurial Studies ­ UCD Smurfit Business College
BA Hons Art and Design ­ History of Art

If you woud like to make contact with this mentor, email: enterprise@dccoi.ie

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