I have been designing for 15 years. I have developed a successful womenwear line dealing with Irish and International manufacturers. I also co-founded and developed one of Ireland's most repected and loved boutiques that became a household name. I have done many interviews on TV, radio and in publications. My experience in retail spans over 12 years from setting up and running a fashion boutique, sourcing and buying the brands, merchandising the store, personal shopping, marketing, window display and customer service. I have continued my own fashion label as the Smock brand and have designed, pattern cut, sampled and brought the collections to life. I feel my experience is unique as I understand what the customer and the retailer/ buyer are looking for to carry their business forward.
I have set up and developed the jacob tu tu label that was the Smock boutique instore brand. I have continuously guided designers on what the retailer wants and how they buy collections to have a successful sell through. Also how to set up and run a high fashion boutique.
- Grafton Academy of Fashion Design
- Martin Shoben Advanced Pattern Cutting/Draping
- Asst. designer yellow hammer clothing
- Designer sushi range,yellow hammer (diffusion range)
- Designer jacob tu tu range
- Co owner smock clothing,drury street
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