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Mentor Susan Reeves

Expertise: Fashion design and retail. 

Personal Summary:

I have been designing for 15 years. I have developed a successful womenwear line dealing with Irish and International manufacturers. I also co-founded and developed one of Ireland's most repected and loved boutiques that became a household name. I have done many interviews on TV, radio and in publications. My experience in retail spans over 12 years from setting up and running a fashion boutique, sourcing and buying the brands, merchandising the store, personal shopping, marketing, window display and customer service. I have continued my own fashion label as the Smock brand and have designed, pattern cut, sampled and brought the collections to life. I feel my experience is unique as I understand what the customer and the retailer/ buyer are looking for to carry their business forward.


Mentoring Experience:

I have set up and developed the jacob tu tu label that was the Smock boutique instore brand. I have continuously guided designers on what the retailer wants and how they buy collections to have a successful sell through. Also how to set up and run a high fashion boutique.




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