Whether you are a jeweller, candle-maker, ceramicist, fashion designer or basketweaver, trends in colours, shapes, styles, etc. are important. You need to determine what’s ‘in’ and what’s not, what sells and what remains on the shelves. If you identify trends that can be successfully applied to your discipline, you can ensure your product range is ‘on trend’ and keep your collection fresh and up-to-date, giving you an edge over your competitors.
Follow the simple steps below to ensure your products are on trend for the next season. Identify:
- Which trends are suitable to your current product range?
- What colour palette works for you and your collection?
- What mood and narrative appeals to your brand?
- Which of your current products fit within a particular trend automatically?
Note that this does not mean you need to consider redesigning everything in your range. Some products are ‘classics’, changing little from year to year; others can lie outside the trend path. Only a few of your key products may need to be updated for the effect to rub off on all the others.
"I don't set trends, I just find out what they are and exploit them"
DICK CLARK
Modify:
- Current products that will sit within a trend, with just a colour change or a design tweak
- The language you use to describe your collection, to set yourself apart from the competition
- Your perception that ‘trends’ only apply to ‘high fashion’
Then:
- Bring added value to your collection by designing one or two products that are specifically trend-led
- Take a constructive look at your packaging and brand presentation: Does it reflect everything you want to portray?
- Consider your product’s added value: Can you offer in-store display solutions or dramatic ‘point of sale’ material to attract potential buyers and retailers?