Preparation for Showcase 2020
As a first timer or an experienced business attending Showcase Ireland's Creative Expo it is worthwhile understanding your business and professional goals. The show is Ireland's most important trade show, synonymous with Irish design-led products selling to national and international buyers of fashion, knitwear, jewellery, crafts, gifts and home accessories. The tradeshow market is changing and we need to adapt with it, ensure you maximise the oppourtunity and make your effort worth it.
Lets start with a pop quiz
• What are your business goals for Showcase?
• What are your professional development goals for Showcase?
• How will you measure success at Showcase?
By taking time to answer these questions you are giving your business parameters for ambition, strategic planning and decsion making. This is a process for you access what went well and what you might need mentoring or support as you grow your buisiness or expand into new markets.
The secret to success at any tradeshow is plan, plan, plan and when you think you are finished plan some more. It is useful to break up the planning into three sections - before the show, at the show and after the show. DCCOI members Preparation Checklist for trade shows and fairs covers:
- Before the Show Research
- What to include in your price list and order form
- Prices for Export
- At the Show research and
- After the show follow up