Posts tagged with: Branding

The Importance of Branding

The leading US business magazine, Fortune, defined branding as “something that makes people pay more for your product/ service even though it’s the same as a competitor’s”. To decide what that…

Mentor Eleanor Harpur

Expertise: Product design, graphic design, branding, merchandising and retail.

Mentor Simon Dennehy

Expertise: Product design, graphic design and branding, new technologies, prototyping and production, merchandising

Branding, packaging and retailer relationships

Milo Fitzgerald, designer retailer, and Deirdre Gallagher, product design mentor, discuss branding, packaging and developing relationships with your retailers.

Mentor Greg Osborne

Expertise: Branding, packaging, print production, product prototyping.

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